How using Social Media Correctly can Make a Difference

July 2, 2017

Social media can make or break a person’s personal brand. A lot of what I learned about improving my personal brand on social media came from experience and guidance, some of which are things you can start right now.


Photo: Prateek Katyal on Unsplash 


Improving my personal brand on social helped others take me more seriously and allowed me to narrow down my message. I shared articles about topics that were important to me and publicized parts of my life I wanted to share and/or inspire others.


Recently, social media usage has been making headlines. From the President’s latest tweet to the always popular example of the person who asks for a certain number of retweets to get a freebie from a fast food place, the reach of  social media posts has been well publicized. With your personal brand and knowledge of the reach of a post in mind, what is the best way to use social media for the best of others and the user?


A rule of thumb for posting on social media is to not post something a grandmother would not want to see. Employers and others are more likely to take a profile seriously if the content on the profile is appropriate. If they were to see one post of someone on their first day at a dream internship then next see a not so flattering picture from spring break the year before this would put the credibility of the poster at risk.


Credibility for a poster is necessary if the poster wants their message to be taken seriously. Making a difference can be done through big or small actions, and someone posting on social media is right in the middle.  A good personal brand and wise decision making when posting on social media can allow anyone to step up for a worthy cause.


What advice do you have for the best ways to use social media? Let us know in the comments or using #stepupmagazine.


Maggie Campbell is a 19-year-old rising sophomore at Ohio University studying journalism.  Maggie currently serves on the executive board of the 2015-2016 Society of Professional Journalists National Outstanding Campus Chapter.

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